Social media is a great tool to use when marketing your craft business. You can use social media to get your business known and take in more money. However, before you decide which social media platform will best fit the marketing of your craft business, you need to figure out what your goals are for your business. From there you need to decide on what strategies will best fit the goals you have in place.

Social media provides a wide range of benefits to you and your business. Here is a list of just a few.

  • You can sell your products directly to your customers.
  • Your business gains more awareness, making you more money.
  • You can build relationships with people, including your customers. Having deeper relationships with your customers ensures they will come back.
  • You get to know potential business partners.
  • It helps establish you as an expert in your specific trade.
  • The activity on social media leads to improvement of your business’s website.

Once you have a clear idea of where you want your business to go, you can decide which social media platform is the best for the marketing of you craft business. Here is a list of some of the more well-known social media sites that can help with the publicizing of your business.

1. Facebook

This social media site is very easy to use and is a quick and sometimes free way for you to gain new customers. Invite your friends to like your business’s Facebook page and grow your page by posting interesting things that you have to offer.

Your followers will like and share those posts, letting more and more people see the type of business you own. With the “liking” and “sharing” feature on Facebook, this social media platform is a great way to grow your business beyond your friends and family.

2. Twitter

This social media platform is very popular among crafters because of all the connections it offers to possible partnerships. You can also have conversations with your customers and get to know them on a more personal level.

One of the disadvantages of Twitter, though, is that you have to constantly keep tweeting because you’re really only as good as the last tweet you posted. Be careful that you’re not only promoting yourself. Be sure to take time to retweet others and reply to other people’s tweets.

3. Pinterest

Pinterest was made to direct people to other sites, so if you want more traffic on your website, this may be the way to go. This is also a great website to use if you have great pictures to share with others. You can then send your followers to the sales page where each of your products is being sold. Another hallmark of Pinterest is that even if you posted a pin months ago, you’ll still get traffic to your website months late.

4. YouTube

You may not think of this platform as being social but if you develop a good amount of subscribers, your business will gain popularity. However, remember that it takes time to produce a high-quality video, so ensure to leave enough time to do this.

5. LinkedIn

This social media site is a great tool for networking with other business owners you may benefit from getting a partnership out of. It's less useful for marketing as you don’t get to become connected to your customers.

It’s important to know the differences between these social media sites and how they can help you and your business. Use the tools provided to make your business easier to run, and become educated on what separate social media sites have to offer.