VEENAI ACADEMY-retargeting campaign
Veenai Academy, one of the education industry’s leaders in 10th & 12th Coaching, desired an online display of their strategy to increase site enquiries, while utilizing their current customer base.
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to be retargeted based on the page they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular course. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new admission. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2019 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 200%.