WordPress CMS for your Search Engine Friendly Website
- Online Marketing, Social Media Marketing
- branding, digital advertising, digital marketing
- January 17, 2018
WordPress won the Most Popular CMS in Technorati’s Top 100, as well as Overall Best Open Source CMS Award for the 2009. One of the reasons it has been so widely adopted is that it has a very easy-to-use, intuitive backend. WordPress’ plugin architecture and templating system are also well-known for being simple to customize and build upon. WordPress which once used to be known as the best blogging platform with the most beautiful themes, has evolved into a sophisticated CMS that can handle any kind of multimedia, syndication, and social networking features that you see around the web on large sites such as Facebook and Twitter.
And then,Your website should be making you money, not costing you more than you’re gaining from it. WordPress is an open source CMS, for which you will never pay a licensing fee. What does this mean for large companies who are exploring the WordPress platform? The cost of development is significantly lower than comparable proprietary platforms. For example, if you want to run an ASP-based website, you’ll have to use IIS and purchase Windows. Custom development costs are also going to be higher. Because of the worldwide popularity of PHP and the WordPress platform, it is easy to build and maintain your website quite affordably.
Open source is a community philosophy, which means more than just no licensing fees that allows programmers to work together to improve each others’ code or change it to do something different. That means that the functionality you’ve been looking for has probably already been created and is available for you to use. This can save your business thousands of dollars in long-term custom development costs.
What would you like to do with your website? Want social networking? Want forums? E-commerce? Event management? All of these features are available through the WordPress plugin architecture. The WordPress plugin directory recently surpassed 100 million downloads. Whether you need a small corporate store or a large-scale international enterprise with complex selling needs, WordPress has the e-commerce solution to suit your business. Want to set up a network of online stores that share the same central code base? You can do this with WordPress multisite and e-commerce. Managing a WordPress e-commerce store is just as user-friendly as managing any other type of content.
Most WordPress development is focused on building websites and web-based applications, which makes SEO a very high priority for the WordPress community. WordPress is built with SEO in mind, but on top of that there are hundreds of plugins available to help promote your site’s content and SEO. After your business is rocking the search engines and getting loads of traffic, there are many tools available that allow WordPress to scale gracefully. A site such as Edublogs is a great example of a large scale WordPress operation of half a million blogs and 8,000,000 page views per month.
The mobile compatibility of wordpress is fully implemented, which means you can now use your dashboard on any device, from desktop to tablet to phone and it will adapt. This is incredibly useful, especially if you tend to travel or are on- the-go and still want to blog or update your site.
Whether it’s from the hotel room or the airport.
Ease of use of wordpress is a key benefit for experts and novices alike. It’s easy to paste text from a Microsoft Word document into a WordPress site, but not into Joomla and Drupal sites. WP-SuperCache optimizes performance by generating static html files from database-driven content for faster load times. It’s powerful enough for web developers or designers to efficiently build sites for clients; then, with minimal instruction, clients can take over the site management. We have heard far too many times from clients that their past website was an indecipherable mess of buttons and panels, with no intuitive way to find out exactly how to do what they want it to do. Yet with WordPress, we have trained clients on how to manage their content within 30 minutes, with little to no follow up questions !
On that note…
WordPress is Open Source Which Equals Savings
WordPress is the Most User-Friendly CMS in its Class
WordPress Has a Thriving Development Community
The WordPress Platform is Highly Extendable
E-Commerce Solutions are Available for Any Sized Business
WordPress is SEO-Friendly and Easy to Optimize
Does WordPress’ GPL licensing remove my ownership of my site’s code and design?
No, it doesn’t, as long as you’re not distributing it. If you pay a designer and developer to create a theme or a plugin for you, it belongs to you and your investment is safe. The GPL is only applicable if you’re distributing the theme or plugin in some way.